Brainstorm: happy employees translate into happy - and loyal - customers

It's funny how much of the brilliant and insightful advice on improving customer retention comes down to plain old common sense. Here's an example. Companies are finding that if they provide decent benefits and a supportive work environment for their employees, then the employees are more inclined to be decent and supportive to customers.

Let's see if we can follow the logic on this: if you are nice to people, they tend to be more likely to be nice to other people. Hmm. There's a really fundamental lesson in there somewhere.