A recent article on the Financial Times website points out ways travel could be made easier by airlines and hotels, and makes this great point:
"Travel, particularly flying, could be much more pleasant if airlines, airport operators, and the services that support them actually employed people who have an intimate knowledge of how their passengers live, and who put themselves in such a mindset when making service decisions."
The author wonders why international airports don't always carry international newspapers, and why a clean airplane isn't always a guarantee. By giving the customer simple goods and services they would use and appreciate, businesses could produce happy customers and increased revenue.
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