The fine folks over at Creating Passionate Users have some interesting thoughts on marketing and dispell a few "geek marketing myths". To many geek types marketing means selling out, but is moral superiority just an excuse they use when nobody buys their stuff? The writer, Kathy Sierra, reaches out to the geeks and makes the analogy that a good marketer is like a good lover.
"The real issue is about how you define "authentic", "honest", "real", and "selling out." That's where the marketing-as-good-lover model comes in. A good lover is NOT afraid of finding out what his (or her) partner wants. A good lover does NOT view it as "selling out" if he does things simply because it's what the other person wants. A good lover does NOT believe it's a compromise to try to be more popular, if being popular means making things more stimulating, exciting, sexy, enticing, compelling, appealing, and attractive. A good lover respects that our perception matters. A good lover respects and trusts us. A good lover takes a shower and puts on a clean shirt."
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Posted by: gxbjv dshlrexc | April 08, 2008 at 02:57 PM