With the November 7th election coming up, the negative campaigning and discussions of early voting made me wonder: do politicians consider the customer experience of their constituents? I realize that the word "customer" doesn’t really apply to the political world, but there are many "touch points" that politicians consider when campaigning. Politicians also consider how they acquire constituents and put in the time (and lots of money!) to retain those constituents as supporters in the next election. So, it seems that many of the customer experience concepts do apply to politics, which made me wonder further: are politicians improving each "customer experience" that I have with them and their campaign?
Check out Mike Baxter’s Customer Experience Blog for some of his thoughts on the matter.
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