As Women 'Gather', They are Also "CROPing"

Ah, the holiday shopping season is upon us! What will the retail outcome tell about our economy? That's still TBD, but The Wise Marketer posted a study by Ketchum about women's purchase decision drivers. The new catch phrase is "CROPing", as women go looking for CRedible OPtions before they shop. Despite the idea that women are impulse shoppers, 72% of the the women in the study said they do research before making major purchases.They use word-of-mouth from family and friends as well as trusted sources to reduce their purchase research time.

The study revealed that women had little time for advertising as a form of buying influence. Just another clue that increased customer loyalty comes from influencers you already have.

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