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Comments

Emmanuel Probst

When I started working in the UK several years ago, I was employed as a sales assistant by the upmarket shoemaker 'Chrurche's'. While clients where taking off their shoes before trying a new pair, one of us was in charge of polishing the old pair away from the client's sight.
I saw so many clients surprised and smiled when bringing back the shiny pair!
Some of them were even refering their friends to the store just because we polished their shoes...
This is cheaper than giving away a tin of shoe polish, and certainly makes a long lasting impression.

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