This weekend, I attended a seminar on what I thought was a discussion of financial management. When I actually arrived, I realized that the “seminar” was a pitch to get people involved in selling financial products. Given my general level of cynicism, I never would have thought that I would fall for this sort of deceptive marketing approach. But what really surprised me was my physical reaction to this event. After patiently sitting through lengthy presentation, I bolted from my seat and quickly left the building. I was so uncomfortable with this sort of sales strategy that my gut reaction was to literally run away. To me, telemarketing is the least friendly customer experience sales strategy as it never really considers what the customer’s experience is during the sales presentation. The feeling of being taken advantage always makes me want to run far, far away.
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