Talk about getting the customer involved...Guinness is inviting the public to have their hand in creating their new commercial. The owner of Guinness, Diageo, is launching a site on Monday that will allow the public creative freedom to use software tools to switch around the soundtrack and footage to create their own commercial.
According to an article in FT.com, "Users will be able to post the finished commercial on the site or email it to friends. They can also compare their version with that produced by the professional creatives at AMV BBDO when the latter appears on television from February 12."
Comments