Bank of America unveiled it's costly new marketing campaign with it's new slogan "Bank of Opportunity" replacing the four-year old slogan "Higher Standards", the Wall Street Journal recently reported. The ads debuted during the annual academy awards telecast on Sunday, Feb 25th.
The shift in marketing strategy hopes to persuade existing customers with checking accounts to buy into the other services and unique programs that Bank of America offers.
Bank of America hopes to get a bigger slice of the banking industry's revenue pie and we hope that they don't jeopardize the customer experience in the process.
Personally the "Higher standards" slogan resonated with me and made me feel that if Bank of America adopted higher standards for it's employees this would translate into higher standards for their customers.
On the Bank of America website I can't help but notice that absence of the Customer Experience in their desire to get a slice of the pie. “Bank of Opportunity,” is emblematic of what Bank of America has always strived for throughout its history ― to create opportunities for the individuals, businesses and communities we serve throughout the world.
We'll just have stay tuned and hope that Bank of America keeps it's higher customer experience standards as it provides more opportunities for individuals.
Read more on the banking industry and the online customer experience.
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